How NOT to set the listing price of your home.
A lot of agents will do presentations on how they came up with a price for your home. It is a task that does require some skill. The challenge of course is getting the seller to agree to the pricing suggestions.
Many sellers come into the meeting with a general idea of what they want for the home, which is helpful. However, here are a few ideas on what NOT to do when you decide to sell your Outer Banks home in today’s market.
- Tax Assessment – Don’t confuse your county tax assessment with market value. Your tax assessment is for the purpose of assessing a tax amount to you for the purpose of revenue to the county. It doesn’t in any way suggest that’s what a buyer is willing to pay or a seller is willing to sell for. Most importantly the assessment on your home right now is 4 years old! On the Outer Banks they only re-assess every 8 years. Because it’s 4 years old, it also doesn’t take into consideration any improvements that have been done since the last assessment.
- Old Appraisal – Appraisals are only good for the day they are written. What? Yes, that’s correct. Considering that anything and everything could change tomorrow, an appraisal can only be valid for one day. If you have a year-old appraisal and want to base your price on some reflection of that, you might find yourself the highest bidder of your home. I mean I was a size 8 years ago, but that’s not exactly going in my dating profile for today!
- Old Sales in the area – All agents have heard it… “Well, my neighbor sold last year for $30,000 more.” Markets never stay the same. It’s an ever-changing environment, which is why consulting with a good agent who studies home prices every day is the best way to get closest to current market value.
- Recent Improvements – We’ve also all heard… “Well I have a new roof, HVAC and carpet. I want to ask $extra to cover those costs.” The fact that you’ve done these “maintenance” items is great. It shows you’ve taken care of the home. The problem is all houses need a roof, HVAC and carpet. In this market, that can make your home more saleable, not necessarily more valuable. Buyers expect the basic components to be in good condition already. What you can ask more for are upgrades. Changing vinyl to tile or carpet to hard wood, or laminate to granite are all upgrades.
- Basing the price on your needs – We would all love to get the seller the most money possible. That’s part of our job. However, we can only sell the home for the true market value. Just because you NEED to get $50,000 at closing doesn’t mean it’s going to happen. You have to consider all the current factors in your marketplace and if those point to a lower price, you needing that money will not cause a buyer to pay it if the value isn’t there. You may need to adjust your plans based on what’s realistically going to come out of the sale of your home. These are hard conversations, but a good agent will not be afraid to spell out the truth.
- Stuck on a previous market value –The last few years have been monumental. It was a fast- rising market and prices skyrocketed. Now we are in a more “normal” market. Prices aren’t rising or falling at a tangible rate just yet. Mostly because inventory is still too low. However, don’t get complacent. Markets ALWAYS cycle. What goes up, must come down. I predict this fall pricing will look differently than it does right now. So, pay attention to CURRENT trends and not what happened the last year or two.
- Focus only on Price – So often I hear, “I don’t have to sell, I’ll just wait if I have to sell at that price.” Selling a home is based on a LOT of decisions, not just the price for it. No one wakes up and turns to their spouse and says “Honey, the house is worth $X, we have to sell it.” Selling is based upon life changes, new needs, maintenance costs, jobs, marriages and so many more things that are related to the way we live our lives. It’s sometimes concerning when I see a seller refuse to sell based solely on the price. That means they are putting that dollar value above the benefits selling the home can bring to the family. Don’t let the emotional response to the price create a “wish I would have” moment.
Now that we’ve covered what NOT to do, if you need help pricing your Outer Banks home for a prime spot in our market today, certainly let me know how I can assist you!
February Market Report
With all the insurance and septic news, I’m going to be brief on this month’s market report and just give you the numbers straight up. With only one month in, there isn’t a lot to analyze anyway.
Not much has changed since December, except in Kill Devil Hills showing the only noticeable difference. Which is not unusual for this time of year. We will compare again in April and see if anything changes.
Area Active Now Active Dec
Area | Active Now | Active Dec |
Corolla | 81 | 88 |
Duck | 16 | 17 |
Sshores | 16 | 17 |
Kitty Hawk | 15 | 18 |
KDH | 49 | 60 |
Nags Head | 43 | 40 |
Not a lot going on just yet, but don’t worry things will heat up in a few weeks! I’ll be watching.
If you’d like more information on buying or selling, please reach out.
For Last 90 days of 2023
What to expect? Well, short of some financial event or credit crisis, probably more of the same. The big challenge with resort markets, aka discretionary markets, is the lag time. It generally takes about 18 months for economic factors in the real world to make their way to us.
Because we don’t have a large section of properties that “have to sell” to keep our market moving, as soon as buyers slow down, inventory piles up. At least that’s how it normally is. Truthfully, we are not that far from inventory pushing that market shift from “normal” to “soft.”
That being said, right now here are the main highlights of our current market for Single Family Homes.
Corolla, Duck, Southern Shores |
KDH, Kitty Hawk, Nags Head |
Active – 110 | Active – 110 |
Under Contract – 52 | Under Contract – 44 |
Sold – 274 (30 buyers/month) | Sold – 289 (32 buyers/month) |
Absorption Rate – 3.6 months | Absorption Rate – 3.4 months |
I double-checkedhose numbers, and it is such a coincidence to have the same active for both north and south markets! They are shockingly similar in all categories.
With 30 buyers a month, 180 active would make it a 6-month absorption rate. That’s only 70 more listings to push us into a soft/declining market. I don’t think it’s unrealistic to suggest we could be there by spring.
Real estate is long term investment. You can time it right, or you can hold and enjoy. If you have questions on what is the best strategy for you, call for an appointment.
November Outer Banks Market Report
It’s still 70 degrees here in Corolla today! Almost mid November and it’s very warm. Also SMOKING HOT is real estate market activity! Pending sales are up 56% from last year. That means there are more properties under contract right now than this same time last year.
However, most importantly to note, prices are NOT up. In fact in some markets, like Corolla, they have still declined. Other areas remain virtually unchanged. So we are selling more houses for the same or less money. That’s not a terrible thing, because it means we are stabilizing. That’s a good sign, since it’s a necessary part of a recovery.
Let’s remember, the majority of home sales on the Outer Banks are to buyers who don’t live here. That means it is a discretionary purchase, which will cause our recovery to naturally be slower than those year round markets. This is nothing new. The same thing happened when the real estate market crashed in the late 80’s. It was almost 1999 before things recovered.
Distressed property sales are down 30% from last year. So the truth is those sales are no longer a factor and are certainly not what’s holding back prices. The main issue is STILL supply and demand. We have a whopping 16 months worth of inventory on the market right now.
That means if nothing new came on the market it would take 16 months to sell out what’s currently for sale. A normal market is considered to be a 4 to 6 month supply. Since we are selling more than last year and this “16 months” is the lowest absorption rate we’ve seen in many years, I would say this is another great sign that we are getting close to the end of the stagnant time.
The important thing to remember is, prices won’t immediately start to go up either. Appreciation takes time. So if your home is worth 15% to 20% less than what you would prefer to sell it for in today’s market, you could still be another 6 or more years away from getting your preferred price. And we don’t know what an interest rate hike could do to that time frame either. That kind of increase in value will take time, as it should, or we will only be setting ourselves up for another crash. Which I’m sure, nobody wants to experience again this soon if at all!
That being said, if you want to buy a great house, it may not last long. Especially if the home is priced right. If you want to sell your home, price it aggressively and the buyers will show up!