A lot of agents will do presentations on how they came up with a price for your home. It is a task that does require some skill. The challenge of course is getting the seller to agree to the pricing suggestions.
Many sellers come into the meeting with a general idea of what they want for the home, which is helpful. However, here are a few ideas on what NOT to do when you decide to sell your Outer Banks home in today’s market.
- Tax Assessment – Don’t confuse your county tax assessment with market value. Your tax assessment is for the purpose of assessing a tax amount to you for the purpose of revenue to the county. It doesn’t in any way suggest that’s what a buyer is willing to pay or a seller is willing to sell for. Most importantly the assessment on your home right now is 4 years old! On the Outer Banks they only re-assess every 8 years. Because it’s 4 years old, it also doesn’t take into consideration any improvements that have been done since the last assessment.
- Old Appraisal – Appraisals are only good for the day they are written. What? Yes, that’s correct. Considering that anything and everything could change tomorrow, an appraisal can only be valid for one day. If you have a year-old appraisal and want to base your price on some reflection of that, you might find yourself the highest bidder of your home. I mean I was a size 8 years ago, but that’s not exactly going in my dating profile for today!
- Old Sales in the area – All agents have heard it… “Well, my neighbor sold last year for $30,000 more.” Markets never stay the same. It’s an ever-changing environment, which is why consulting with a good agent who studies home prices every day is the best way to get closest to current market value.
- Recent Improvements – We’ve also all heard… “Well I have a new roof, HVAC and carpet. I want to ask $extra to cover those costs.” The fact that you’ve done these “maintenance” items is great. It shows you’ve taken care of the home. The problem is all houses need a roof, HVAC and carpet. In this market, that can make your home more saleable, not necessarily more valuable. Buyers expect the basic components to be in good condition already. What you can ask more for are upgrades. Changing vinyl to tile or carpet to hard wood, or laminate to granite are all upgrades.
- Basing the price on your needs – We would all love to get the seller the most money possible. That’s part of our job. However, we can only sell the home for the true market value. Just because you NEED to get $50,000 at closing doesn’t mean it’s going to happen. You have to consider all the current factors in your marketplace and if those point to a lower price, you needing that money will not cause a buyer to pay it if the value isn’t there. You may need to adjust your plans based on what’s realistically going to come out of the sale of your home. These are hard conversations, but a good agent will not be afraid to spell out the truth.
- Stuck on a previous market value –The last few years have been monumental. It was a fast- rising market and prices skyrocketed. Now we are in a more “normal” market. Prices aren’t rising or falling at a tangible rate just yet. Mostly because inventory is still too low. However, don’t get complacent. Markets ALWAYS cycle. What goes up, must come down. I predict this fall pricing will look differently than it does right now. So, pay attention to CURRENT trends and not what happened the last year or two.
- Focus only on Price – So often I hear, “I don’t have to sell, I’ll just wait if I have to sell at that price.” Selling a home is based on a LOT of decisions, not just the price for it. No one wakes up and turns to their spouse and says “Honey, the house is worth $X, we have to sell it.” Selling is based upon life changes, new needs, maintenance costs, jobs, marriages and so many more things that are related to the way we live our lives. It’s sometimes concerning when I see a seller refuse to sell based solely on the price. That means they are putting that dollar value above the benefits selling the home can bring to the family. Don’t let the emotional response to the price create a “wish I would have” moment.
Now that we’ve covered what NOT to do, if you need help pricing your Outer Banks home for a prime spot in our market today, certainly let me know how I can assist you!
